GHP Places Chief Digital Officer for Panera Bread

Greenwich Harbor Partners Recruits Chief Digital Officer for Panera Bread. Seeking to grow its ecommerce business and accelerate digital marketing capabilities across its platforms, Panera Bread hired a seasoned leader from Under Armour who had managed ecommerce and retail stores and had responsibility for the end-to-end customer experience for the U.S.   George Hanson is a digital and direct-to-consumer retail executive with extensive domestic and international P&L leadership experience. He has proven results in driving revenue growth across merchandising, marketing, technology, new market and new channel entry initiatives within the specialty apparel/footwear/accessories categories and across digital, direct and retail channels. His title at Under Armour was VP North America ecommerce and retail. Before that, he was VP of eCommerce at Lane Bryant. He began his career serving in various roles with Lands’ End. Click here to read the entire article.

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